serious.
about play
a word from captain:
Toys spark a child's imagination, unlocking a world of creativity and wonder. Each toy inspires and delights, making playtime an essential of childhood.
welcome to toi.lab
a laboratory for toy development
tech toy
Explore the future of play with us. We offer an A-to-Z development experience, from prototype production to manufacturing.
Our tech toys combine education and fun, featuring interactive learning, smart connectivity, and customization. Ideal for individuals and companies.
community
Join our vibrant community where play, innovation, and creation come together! We host events that inspire and connect individuals of all ages. At toi.lab , we believe play is for everyone.
Sign up for our newsletter to be part of our community and get updates on special events and more. Everyone is welcome!
discover our work
our toys
Loops
Audiovisual technology
Embracing Collaborative Music Creation
Loops leverages advancements in audiovisual (AV) technology to democratize music creation by bringing together Loopers to collaboratively produce live music. The intuitive LooPad allows users of all skill levels to effortlessly place and manipulate Loop patterns, encouraging hands-on exploration and transforming them from passive listeners into active creators.
As AV technology evolves, Loops exemplifies how it can break down barriers, fostering inclusive and engaging music creation, and representing the future of collaborative and immersive musical experiences.
Limbo
inertial stabilization technology
Throughout the years, we have hosted various companies under our roof. One that is very close to our hearts is ‘Fearless Toys’, a company that is surely not afraid to dare. Thanks to its leading developer, Nimrod Beck, the company has brought forth truly creative ideas.
Among different projects, the magical spinning top, Limbo, was born. Limbo has won a Guinness Award for spinning 27 hours in a row and is sold worldwide, including in our own premium store, toi.shop. The company never stops perfecting its craft.
We are proud to be in "limbo" with Fearless Toys and are eagerly anticipating their next project, Spin Brick.
-> Limbo website
Kiding
a wooden algorithm
Kiding is a company that elevates craftsmanship to an entirely new level. Their life-size, durable objects, playboard, speak for themselves, creating a sense of timeless presence.
The collaboration between toi.lab and Kidding fosters a conversation that transcends practical considerations and bridges generations. As art lovers and creative thinkers, we find that the exchange of ideas and aesthetic values between our teams is exceptionally harmonious.
-> Kiding instagram
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Storyball
Interactive Smart Toy
Storyball was created to transform the way children engage with technology. It offers a real-world digital friend that encourages learning and play with friends and family through interactive stories, leading children into new worlds of creativity and imagination.
toi.hub
Our hub specializes in providing comprehensive development services and consultations in toy technology.
whether you are a company, student, or individual, our services are accessible to all. We offer assistance with prototype development, product user testing, manufacturer connections, and legal matters.
