More Than a Shop
In a world increasingly dominated by screens, we’re here to reignite the magic of play. The new-generation toys we feature in our shop are thoughtfully designed to deliver a smarter, more interactive, and deeply engaging experience. These toys integrate technology in a sensitive and innovative way, emphasizing durability and creating lasting value.
Our shop is more than just a toy shop — it’s our creative playground.
Part of toi.lab, our unique space on wheels is designed with vibrant, modular crates that offer endless flexibility and adaptability.
Like building blocks, we love “playing” with our displays, constantly reimagining new arrangements to highlight the unique character of each toy and celebrate the spirit of play that drives our lab.
Come Play
Our mission goes beyond selling toys; we aim to celebrate them. We invite you to experience a space where creativity, innovation, and discovery come together.
In addition to offering high-quality, meticulously selected products, we provide a one-of-a-kind shopping experience.
Our store is organized by categories and age groups, ensuring an intuitive and enjoyable browsing experience.
Many of our toys are open for hands-on play, allowing you to truly connect with them before making your choice.
We believe play is for everyone, regardless of age.
At our toi.lab shop, you’ll find toys and games for all ages, from newborns to 120, because to us, age is just a number ;)
Opening Hours:
Sun–Thu: 9:00 AM–8:00 PM
Fri: 9:00 AM–3:00 PM
Sat: Closed
You can reach us at:
+972 506824106
info@toilab.org
Montefiore Street 31, Tel Aviv - Yafo